Animal Deli is transforming the pet food industry with the world’s first complete range of CBD-infused (THC-free) food for dogs, cats, and horses. As the company expands into EU countries where CBD is now approved, it aims to elevate animal health care across Europe. CEO Johan Bertlid shares Animal Deli’s vision for the future.

What Does This Mean for the Market?

“Our CBD-based pet food addresses a critical gap in animal health care. CBD helps relieve pain, reduce anxiety, and improve overall well-being. Our products are designed for daily use as part of an animal’s diet, not as medication. We’ve also enriched the food with omega-3, 6, and 9 to support skin, coat, heart, and joints. Producing everything within the EU ensures top quality and sustainability,” says Johan.

What Sets Your Strategy Apart?

“Quality and safety are at the heart of our approach. Our THC-free products are tailored to meet each animal’s specific needs. Controlled dosing is key—many pet owners try to dose CBD themselves, which can be risky. We ensure precise dosing for safe daily intake,” Johan explains.

Lessons from the U.S. and Canada

“The U.S. and Canada have demonstrated how quickly CBD products can enhance animal health, particularly for dogs with arthritis. We see the same potential in Europe and are committed to building trust in our THC-free products.”

Vision for the Future

“Our goal is to become Europe’s leader in CBD pet food, focusing on innovation, sustainability, and quality. We aim to improve animal health worldwide through natural, effective products.”